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12 Best Shampoos for Beautiful Gray, Silver or White Hair

These formulas are made to enhance your natural hue.

best shampoos for gray hair
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Just like blondes, brunettes and redheads can benefit from using color-specific shampoos, those with gray and silver hair are no exception. Gray hair, since it lacks pigment and can be coarser, needs a little extra TLC to keep it shiny and healthy.

Start by looking for "a purple pigmented shampoo made specifically to brighten yellow blondes or grays," recommends Sienree Du, a celebrity hairstylist for Mane Addicts in Los Angeles. This will help counteract any brassiness (unwanted orange undertones), common from hard water or product deposits, and keep your hair color vibrant. "Going back to the color wheel, purple neutralizes yellow and orange," she explains. If you prefer non-tinted formulas, seek out shampoos labeled specifically for gray or silver hair, which can be made with other types of ingredients like pigments that enhance your natural hair shade and shine without depositing color.

The Good Housekeeping Institute Beauty Lab regularly tests both shampoos and hair color-related products. In the Lab, instruments like the Instron machine are used to measure conditioning properties and factors like hair color enhancement and fade resistance are gauged. Products are also label-masked and distributed to testers around the country, who use them in their routines and evaluate them on factors like ease of use, scent, texture and effects on the look and feel of hair.

Now that you've got the scoop on caring for silver strands, take your pick from the best shampoos for gray hair, according to hair pros and shoppers:

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1
Best Overall Shampoo for Gray Hair
Silverati Shampoo
Oribe
Oribe dermstore.com
$46.00

This shampoo from Oribe is a all-time favorite of Du's, as it "brightens grays and leaves hair super soft, shiny and lush," she says. It contains keratin and antioxidants to strengthen and protect strands from damage.  Plus, "it smells absolutely stunning," Du ravses.

  • Illuminates gray
  • Softens hair
  • High-end ingredients

  • Pricey
2
Best Value Shampoo for Gray Hair
Shimmer Lights Shampoo Blonde & Silver
Clairol
Clairol Professional walmart.com
$9.50

This classic purple shampoo formula from Clairol was created specifically to boost silver strands. "Not only is this shampoo super affordable and easy to find, it instantly brightens and tones, as in right before your eyes," Du says. She loves that it leaves hair shiny without any residue. "I even love using this on blondes when they need a quick icy tone." Du recommends using this in rotation with a moisturizing shampoo or "when you feel like you need to enhance your color" to prevent drying out hair.  

  • Immediate brightening effects
  • Good value
  • Adds shine
3
Best Shampoo for White Hair
Cool Blonde Shampoo
Dp Hue
dpHUE dermstore.com
$26.00
$20.80 (20% off)

Though it's labeled for blondes, the purple pigments and silk proteins in dpHUE's shampoo help neutralize brassy and yellow tones in white or gray hair, while softening and strengthening strands. "I have white blond hair and this product works great," one Dermstore reviewer shared. It "lathers well and leaves my hair healthy, bright and vibrant white."

  • Neutralizes brassiness in white hair
  • Softens and strengthens
4
Best Purple Shampoo for Silver Hair
Blonda Shampoo
Unite
Unite Hair amazon.com
$28.50

In addition to its fruity scent, Du loves that Unite's violet-tinted shampoo "boosts blondes and grays quickly and neutralizes unwanted yellow tones." Use this once a week instead of your regular shampoo to cleanse, purify and tone hair. 

  • Cancels yellow tones in silver
  • Immediate effects

  • Fruity scent may be polarizing
5
Best Shampoo to Cover Gray Hair
Gem Lites Colorwash
Celeb Luxury
Celeb Luxury amazon.com
$35.00

Looking for a formula that helps cover your grays? This Celeb Luxury shampoo comes in a variety of color options to match your desired hue. Du loves the gray shade, which allows you to "blend in those sparkly gray strands a bit without having to go full hair dye." While it doesn't provide full coverage, it can turn your grays into more of a highlighted look, she says.

  • Helps blend grays
  • Comes in multiple shades

  • Pricey
6
Best Shampoo for Gray Hair Enhancement
Color Extend Color Depositing Graydiant Shampoo
Redken
Redken ulta.com
$40.00

Bring out those grays—and make them shine!—with Redken's shampoo made to enhance gray hair.  The anti-yellow formula uses customized pigments and amino acids to instantly tone and strengthen hair, making it smoother and more radiant. Ulta reviewers love the immediate benefits it delivers:"It brought out the silver in my hair again and eliminated a lot of the yellowness in just one wash!" one exclaimed. 

  • Neutralizes yellow tones
  • Adds smoothness and shine
  • Boosts gray color
7
Best Sulfate-Free Shampoo for Gray Hair
Purple Shampoo and Conditioner Set
Luseta
Luseta amazon.com
$34.00

Luseta's shampoo is made without sulfates, so it's gentle on gray hair as it removes yellow and brassy tones. The blend of coconut oil, keratin and quinoa seed extract nourishes and plumps strands, plus helps to minimize split ends."I would highly recommend this if you are a platinum blonde or if you have gray and silver hair," an Amazon reviewer said. 

  • Gentle and nourishing
  • Sulfate-free
  • Cancels brassiness
8
Best Strengthening Shampoo for Gray Hair
Anti-Brass Blond and Gray Shampoo
Natura Brasil
Natura naturabrasil.com
$23.00

Since gray and blonde hair tends to be more fragile, you want to wash with something that can strengthen hair, too. "This shampoo from Natura contains a unique technology called Pro-Teia biotechnology which helps restore the hair from the inside out, specifically focusing on the damaged areas on each strand," Du explains. The purple-tinted formula "is only meant to be used when you notice brassiness and yellowness coming through, so think of it as a great occasional treatment to alternate with your normal shampoo."

  • Fortifies fragile hair
  • Counteracts brassiness
9
Most Popular Shampoo for Gray Hair on Amazon
Silver Brightening Purple Shampoo and Conditioner Set
Jhirmack
Jhirmack amazon.com
$12.95

A top-seller on Amazon, Jhirmack's shampoo is formulated for all shades of gray, silver and white to get rid of brassiness, boost shine and deeply nourish hair. Plus, it won't leave your hair or scalp greasy. "This is the only shampoo I have found that makes my silver or gray hair manageable," a reviewer noted. Another adds: "It definitely brought out the natural color and took away the slight yellow color that appeared in my hair."

  • Tones gray and silver hair
  • Adds shine and nourishes
10
Best UV-Protecting Shampoo for Gray Hair
Designline Super Silver Shampoo
Regis
Regis walmart.com
$25.99

Regis's silver shampoo is the ultimate multi-tasker: it cleanses, softens and protects hair from UV damage, while brightening silver and gray shades and removing yellow tones. Top-rated at Walmart, users raved that it "leaves hair feeling soft yet manageable" and "has helped to neutralize my gray hair color and take out the brassiness."

  • Provides sun protection
  • Brightens gray shades
11
Best Hypoallergenic Shampoo for Gray Hair
Shampoo with Centaury
Klorane
Klorane dermstore.com
$15.00

Talk about flower power: Klorane's shampoo contains centaurea extract, a botanical extract that brightens silver, gray and white shades, while preventing yellowing. It's also hypoallergenic and super gentle, making it great for sensitive scalps. "It makes my silver hair sparkle," a Dermstore reviewer said. Another commented: "I was looking for a shampoo that kept the yellow-ish tone away, and this one has definitely delivered."

  • Good for sensitive scalps
  • Enhances gray, silver and white color
12
Best Hydrating Shampoo for Gray Hair
Blonde Perfecting Purple Shampoo
Moroccanoil
Moroccanoil sephora.com
$24.00

With almost 2,000 reviews, Moroccanoil's shampoo is top-rated at Sephora for its ability to fight brassiness in gray, light brown and blonde hair colors. Reviewers called it a "game changer," "the best purple shampoo" and "amazing for silver hair." We're sold!

  • Cancels brassy tones
  • Softens strands
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